A diverse and engaged readership

FM prides itself on a loyal and diverse readership that spans generations and includes both male and female fashion enthusiasts. Our reach extends across Malta, with a readership eagerly anticipating each issue. Detailed analytics show our readers are predominantly aged 20–50, actively engaged in lifestyle and fashion, and influential in their social circles.

A readership as dynamic as our content

FM boasts a readership as vibrant and diverse as our content. With an audience comprising 84.7% women and 15.3% men, we speak directly to a fashion-conscious, predominantly female demographic. Our readers span a range of age groups, with a notable presence in the 25-34 and 35-44 brackets, reflecting the magazine's appeal to both the seasoned fashionista and the new style enthusiast. This demographic is a powerful force in the marketplace, known for its purchasing power and influence on fashion and lifestyle trends.

Deep engagement across age groups

  • The 25-34 age group, savvy and stylish, represents our largest segment, actively engaging with the latest trends and lifestyle choices.

  • The 35-44-year-olds follow closely and bring a blend of sophistication and purchasing power to the fashion and beauty sectors.

  • The 18–24 and 45–54 age brackets showcase the magazine's cross-generational appeal, highlighting the inclusivity of our content.

  • While smaller, the 55-64 and 65+ age groups are loyal readers who value quality and tradition in fashion.

Facebook

Facebook followers by gender and age (2024)

Instagram

Instagram followers by gender and age (2024)

These statistics reflect FM's broad appeal and demonstrate our commitment to understanding and engaging our readership. With such a dynamic audience profile, FM is the perfect platform for brands looking to make a lasting impression in the Maltese market.

Innovative distribution and guaranteed visibility

Our distribution strategy is comprehensive, targeting both traditional and digital platforms. The print editions will be available across many high-traffic locations, including malls, selected restaurants and cafes, hotels, and boutique guesthouses. Additionally, we will amplify our online presence through our website and targeted social media boosts on Facebook and Instagram.